Who we

At JI LIREN, we are more than just a sneaker factory—

we are the bridge between global craftsmanship and local ambition.

Founded in Casablanca, Morocco,

and powered by a strategic partnership with a leading Chinese manufacturer,

we specialize in producing high-quality, trend-forward sneakers designed for wholesale, retail, and private label markets across THE WORLD.

What We Do

With a production capacity of over 6000 pairs per day, we offer:

OEM & ODM services tailored to your brand vision
Flexible sizing, materials, and colorways
Fast turnaround and scalable logistics
Support for both B2B and e-commerce clients

we deliver sneakers that combine quality, affordability, and style.

Our Mission

To empower African and global brands with world-class footwear manufacturing, offering the agility of a startup with the reliability of an established supply chain.

Leadership

Led by CEO Mr. FU XIAOKE, a seasoned industry expert with decades of manufacturing experience, and Moroccan entrepreneur Hatim Hnida, HAITAM ZEROUALI our team blends international expertise with local insight to drive innovation and growth.

WELCOME IN JI LIREN

Elevate Your Game with

JI LIREN

With over 20 years of experience, JI LIREN specializes in crafting high-quality, performance-driven sneakers for the modern, urban consumer, enhancing active lifestyles with unmatched functionality and style.

EXPLORE

jiliren.ma@gmail.com

0698421880